Redesign · Our own agency

From SRDK Digital to IBDA: the redesign of our own agency.

Before selling a redesign, we redid our own: a new name, two lines of business split into two entry points, custom development with no template, and technical SEO you can check in the source code of this page. The screens below show the starting point, the SRDK Digital version.

Project

SRDK Digital → IBDA
ibda.ma ↗

Sector

Agency · services

Services

Name · Design · Custom build · SEO

Year

2026

srdkdigital.com
Home page of the former SRDK Digital website
Home page of the former SRDK Digital website on mobile

What was delivered

0

Bought templates or themes — every screen designed for the brand.

4

Production dependencies, not one more. A light site that stays light.

100% mobile

Designed mobile-first, from the menu to the contact form.

4

The same transparent process we sell to our clients.

Everything claimed here can be checked in two clicks: open the source code of this page, the structured data and the sitemap are there.

The context

An agency's website is its first proof — or its first confession.

We all know the saying about the shoemaker's children going barefoot. Many agencies sell “custom” work from a site built on a template, slow, with no structured data — exactly what they advise their clients against. Hard, in those conditions, to ask anyone to take us at our word.

So we treated srdkdigital.com as a client project in its own right: a brief, an identity, custom development and the same SEO standard as what we deliver. If a visitor inspects the site and does not find the promised standard, the rest of the pitch is worth nothing.

Then the agency changed its name. IBDA is ابدأ in Arabic: “Start!”. Setting up your company, launching your site, caring for your image: everything the agency does is about getting started. The redesign followed the same logic: one entry point for code and design, another for company formation.

The goal we set

Every promise made to a client should be verifiable on our own site — design, speed, structure and SEO included.

Our approach

The same standard as for a client — no shortcuts.

1. An identity designed from scratch

Charcoal orange palette, typefaces, components — mock-ups first, code second. No bought theme, no off-the-shelf interface library.

2. Custom Next.js development

Server-side rendering, optimised images, four production dependencies. Every component is written for this site, not adapted from a generic kit.

3. Complete technical SEO

Semantic structure, schema.org structured data on every page, sitemap, Open Graph and legal notice — the clean foundation we set up on every project.

The detail

What this showcase website includes.

The same list of deliverables as for a client project — applied to our own brand, from design to professional email addresses.

  • New name: SRDK Digital becomes IBDA
  • “Charcoal orange” visual identity kept and extended
  • Custom Next.js site, server-side rendered
  • schema.org structured data (JSON-LD)
  • Sitemap, robots.txt & Open Graph tags
  • Real screenshots of projects, not mock-ups
  • Legal notice & trust pages
  • Launch, domain name & professional email addresses
  • The same process as for our clients

The starting point

The SRDK Digital version, from desktop to mobile.

The proof is right in front of you

You are already looking at it.

Browse on your phone, measure the loading speed, inspect the source code or the structured data — this case study can be checked without taking our word for it.

Back to the home page

Next step

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